WHAT I DO

My role as a comprehensive web designer and developer is to lead my clients through every step of creating an online presence and identity, from concept and branding, to collaborative design planning, to building a site that accomplishes business objectives.

CONCEPT

Great web design starts with a thoughtful sense of purpose. I work with my clients to understand a business' particular needs and set a path toward communicating the right message.

WEB DESIGN

Good site design aligns the elements of layout, color scheme, font, images, and copy, which come together to create a site that is visually appealing, on-brand, and furthers concrete business goals.

WEB DEVELOPMENT

I design sites for WordPress and other content management systems, using CSS, HTML, Javascript, Ruby on Rails, and the judicious use of themes and plugins to create attractive, thoughtful sites efficiently.

BRAND CONSULTATION

Proper brand management sends a consistent and powerful message to the user, increasing trust and desirability.

USER EXPERIENCE ARCHITECTURE

I create websites with straightforward organization and navigation, and simple but powerful aesthetics to move the user through the site purposefully.

LOGO DESIGN

Even when they're small, logos pack a big punch. An effective logo is simple, highly recognizable, and conveys a sense of your brand.

ABOUT ME

With 9 years of experience as a marketing director, I know that a website has to do more than just look great. I design and develop websites that promote trust, emotional connection, and ease of use while conforming to the brand. Well-established design principles guide my use of images, copy and layout. And I’m a stickler for clean code. 

 

I have a Bachelor of Science in Human Development from Cornell University, and a Master of Arts in Middle Eastern Studies from Ben Gurion University. I am a graduate of The Flatiron School Web Development Intensive program. I’ve done coursework in Brand Management at the Fashion Institute of Technology (FIT), as well as extensive coursework in Landscape Design at the New York Botanical Gardens.

 

When I’m not designing and developing websites, I am cooking elaborate meals, reading, or navigating New York City’s mean bike lanes.

keren photo

CONTACT ME

LET’S GET STARTED

For inquiries, please email contact AT keren.nyc, or use the form to the right.

To facilitate getting started, please feel free to include information about your business, objectives, time frame, and budget.

I look forward to hearing about your project.

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